Amalia DeAztlan is a long time resident of the Coachella Valley. Amalia has over 40 years of successfully developing and organizing public outreach throughout Southern California beginning when she walked alongside Cesar Chavez while she served as the President of the United Farm Workers Striking Committee for Coachella in the late 1960ï¿½s.
Amalia has consulted for Assembly, managed Congressional, and directed regionally for Presidential campaigns. She has an extensive network of strong relationships with regional and national elected officials, as well as with key community leaders.
For both the 2000 and 2010 US Census cycles, Amalia as a Partnership Specialist was tasked to lead the Public Relations efforts on behalf of the US Department of Commerce throughout Riverside County and surrounding areas. She specialized in outreach to the traditionally hard to reach Spanish speaking and impoverished populations while also working with elected offices, community groups, and corporations. Her outreach success can be quantified in the dramatic gains reflected in the population count for Riverside County.
A former CVUSD teacher, Amalia hosted a Spanish language radio (KUNA) show for 15 years and was a television show host (KMIR) for 5 years.
Born Amalia Uribe Becerra July 5, 1950 in Colima, Colima Mexico she was the youngest of seven children.
As a young man Amalia’s father came to the United States to work as a bracero in the 1950’s. Although he eventually moved back to Mexico, he always wanted to return to the United States. When Amalia was three he moved the family to the border town of Mexicali, Baja California, Mexico.
In Mexicali the family lived in a poor and polluted neighborhood by the Rio Colorado. Her father and older brother Nacho crossed the border daily to work in the fields of Imperial Valley, the younger brothers would sell gum in the streets to survive.
The family immigrated to the US in 1960 and moved to Thermal, Ca. Amalia started working in the cotton fields when she was ten years old. In the summers the family would pack all their belongings and travel through the state picking crops, living in farm working camps, tents or in their car. The family would work the summer season and would return to Coachella Valley often after the school year had already began.
By the 9th grade Amalia dropped out of school to work full time as a farm worker to help the family financially. In late 1967 Cesar Chavez and Dolores Huerta started meeting with farm workers to discuss the poor conditions in the fields.
By 1968 many farm workers including Amalia’s family walked out of the fields to strike demanding better working conditions. At the age of 17 Amalia became the president of the UFOC, organizing and leading the strikers of Coachella Valley.
Later that year Amalia became the plaintiff in a lawsuit filed by the UFOC against the County of Riverside asking for disclosure of what pesticides where being used in the fields. They lost the lawsuit but while preparing for the appeal, this information became public.
Amalia recalls the violence of those times when fields were often blocked by guards with dogs.
In 1969, encouraged by a friend, Amalia went back to school attending College of the Desert in Palm Desert.
She continued her studies moving to attend Imperial Valley College while continuing to help the UFWOC. Amalia earned her AA degree, she then transferred to SDSU in 1970 as an EOP (Educational Opportunity Program) student.
At San Diego State University she became active in MECHA and found her identity as a Chicana. In 1972 she left SDSU having completed her BA degree, her teaching credential and a graduate program. Amalia married while at SDS becoming AMALIA U DEAZTLAN.
Today Amalia leads the Community Outreach efforts for DEAZTLAN GROUP and is the proud mother of Attorney Tonantzin DeAztlan, Consultant Citlali DeAztlan and Businessman Tizoc DeAztlan